ABOUT THE BRAND

The Urban Oasis is a non-profit organization in the Baltimore City Panway community that is giving a voice to their community through community events and fundraising initiatives. Despite hardships, the organization and local community have made the decision to fashion their environment and quality of life to match the strength and beauty of their vision.

THE PROBLEM

Founder Arica Gonzalez and I had a number of discovery calls where we discussed her desire to really create a Visual Identity that would capture the essence of the UO, captivate the hearts of the community, and catch the attention of like-minded individuals who have a heart to invest in the community.

There were two foundational driving factors for this project. The first was The Urban Oasis' efforts of investing a lot into helping develop children and youth into the future leaders of tomorrow. The second was the organizations vision to bring hope, beauty, and restoration to the entire city of Baltimore, which is often seen as a very broken city.

THE SOLUTION

The end result was a stunning sub-brand of the Urban Oasis tailored specifically to youth. This comprehensive branding system works to further the core values, mission, and vision of the UO while also being incredibly disruptive in its usage.